Hi there, I’m Joana
I am the founder of Executive German, a language service dedicated to Business German proficiency. I teach, coach, and consult clients seeking fluency in Business German for professional success. We also offer customized educational content for schools, universities, and ed-tech companies, as well as presentation preparation, communication workshops, teacher coaching, and additional consulting in language learning. With Executive German, clients gain the tools to excel in German-speaking business environments.
Background & Idea
In 2017, I left my corporate job to travel around Latin America. After months of backpacking, I decided to settle there instead of returning home. I soon needed to work again and realized the importance of strong language skills in building successful business relationships. This experience taught me that learning a foreign language opens the door to understanding, but true success in business relies on cultural awareness, effective communication techniques, and respectful manners.

